Guillermo Fierro Prego De Oliver
About Guillermo Fierro Prego De Oliver
Guillermo Fierro Prego De Oliver is a Project Manager Digital at Publicis Groupe, with over 14 years of experience in account supervision and digital advertising. He has a background in business sciences and has worked in both traditional and digital advertising sectors since the early 2000s.
Current Role at Prodigious Worldwide
Guillermo Fierro Prego De Oliver serves as Project Manager Digital at Prodigious Worldwide, part of Publicis Groupe, since 2017. In this role, he oversees various digital advertising projects, including display campaigns, landing pages, and email marketing management. His position involves coordinating teams and ensuring the successful execution of digital strategies in Madrid and surrounding areas.
Professional Experience in Advertising
Guillermo has a comprehensive background in the advertising industry, having worked in various roles since 2000. He began his career as Ejecutivo de Cuentas at Publicis from 2000 to 2004. He then transitioned to Young & Rubicam, where he worked as Supervisor de Cuentas from 2005 to 2010. After a brief period in traditional communication, he returned to the digital sector in 2017.
Educational Background
Guillermo studied at Universidad Complutense de Madrid, where he earned a degree in Ciencias de la Información from 1991 to 1996. He also pursued studies in Ciencias Empresariales at the same university from 1990 to 1992. Additionally, he completed courses at ISDI and Interactive Advertising Bureau Spain (IAB), focusing on digital advertising, including display, email marketing, and social media.
Career Development and Skills
Throughout his career, Guillermo has developed expertise in both traditional and digital advertising landscapes. His experience includes managing accounts and leading digital projects, which has equipped him with a diverse skill set. He has successfully navigated the challenges of the advertising industry, including the transition back to digital following the dot-com crisis.