Myriam Katz
About Myriam Katz
Myriam Katz is a Directrice Conseil/Senior Prod Manager at Prodigious Worldwide, specializing in customer relationship management and integrated marketing strategies. With a strong background in retail marketing and event management, she has worked with premium brands like Rolex and Dolce & Gabbana.
Work at Prodigious
Myriam Katz serves as Directrice Conseil/Senior Prod Manager at Prodigious Worldwide, a position she has held since 2020. In this role, she focuses on managing marketing and advertising projects for premium and luxury brands. Her responsibilities include overseeing customer relationship management strategies and ensuring cohesive communication across various marketing channels. Prodigious Worldwide operates in Ville de Paris, Île-de-France, France, where Katz contributes to the company's mission of delivering integrated marketing solutions.
Previous Experience
Before joining Prodigious, Myriam Katz accumulated extensive experience in the marketing and advertising sectors. She worked at Wunderman Thompson as Chef de groupe from 2008 to 2020, where she managed various marketing initiatives. Prior to that, she held the position of Account Manager at Scholz & Friends from 1998 to 2001. Additionally, she served as Responsable de la Communication at Dalumi Group from 2003 to 2007, where she focused on communication strategies.
Education and Expertise
Myriam Katz studied at Université de Strasbourg, where she focused on Publicité. She achieved a DUT Publicité, Marketing et Communication from 1994 to 1996. Her educational background supports her expertise in customer relationship management, integrated marketing, and event management. Katz has developed skills in digital marketing, retail marketing, and communication 360°, enabling her to create comprehensive marketing strategies across multiple channels.
Skills and Specializations
Myriam Katz possesses a range of skills relevant to the marketing and advertising industry. She is skilled in customer relationship management, focusing on strategies to analyze customer interactions and data. Katz specializes in managing marketing projects for luxury brands, including Rolex and Dolce & Gabbana. Her expertise extends to integrated marketing, event management, and digital marketing, allowing her to deliver unified consumer experiences across various platforms.