Alba Lopez
About Alba Lopez
Alba Lopez is a Product Marketing & Communications Manager with expertise in content creation and KPI tracking for the Circular Republic Festival. She has a background in marketing strategy development and has held various roles in project management and communications across multiple organizations since 2010.
Current Role at Digital Product School
Alba Lopez serves as the Product Marketing & Communications Manager at Digital Product School by UnternehmerTUM since 2023. In this role, she is responsible for the development and execution of marketing strategies. Her focus includes content creation and KPI tracking, specifically for the Circular Republic Festival's LinkedIn page. She employs Agile working methods to enhance the overall marketing strategy.
Experience at DICTER S.A.
Since 2017, Alba Lopez has held the position of Sales and Project Manager at DICTER S.A. in Guayaquil. In this capacity, she manages various projects and sales initiatives, contributing to the company's growth and operational efficiency. Her tenure at DICTER S.A. spans over seven years, showcasing her commitment and expertise in the field.
Previous Roles at SAP
Alba Lopez has experience working at SAP in various capacities. She was a Working Student in Global Events for the Financial Services Industries from 2014 for seven months in Walldorf, Germany. Additionally, she served as an Intern in Employee Communications for Global Events from 2013 to 2014 for six months, also in Walldorf. These roles provided her with insights into corporate communications and event management.
Educational Background
Alba Lopez holds a Master of Arts (M.A.) in International Marketing from Technische Hochschule Mittelhessen, where she studied from 2012 to 2014. Prior to that, she earned an Engineer's degree in Marketing/Marketing Management from Universidad Tecnica Federico Santa Maria, completing her studies from 2007 to 2011. Her educational background supports her expertise in marketing and communications.
Market Research and Strategy Development
In her current role, Alba Lopez conducts market research and identifies target groups for the Circular Republic Festival's LinkedIn campaign. She focuses on building personas and storytelling to effectively position the festival. Additionally, she developed the marketing and communication strategy specifically tailored for the festival, demonstrating her strategic planning capabilities.