Sofia Barbosa
About Sofia Barbosa
Sofia Barbosa is a Product Marketer and Communications Manager with extensive experience in marketing and communications across various organizations. She has a strong academic background in communication and marketing, complemented by a personal interest in sustainability and continuous learning.
Current Role at Digital Product School
Sofia Barbosa currently serves as a Product Marketer and Communications Manager at Digital Product School by UnternehmerTUM. She has held this position since 2023, contributing to the marketing and communication strategies of the organization in Munich, Bavaria, Germany. Her role involves developing marketing initiatives that enhance the visibility and engagement of the school's offerings.
Previous Experience in Marketing and Communications
Sofia has extensive experience in marketing and communications. She worked at Erasmus Student Network Minho as a volunteer in the Communication and Human Resources Department from 2015 to 2016. Following this, she joined GACCUM as a collaborator in the Pedagogical Department for seven months in 2016. Additionally, she served as Co-Director of the Communication Department at ComUM for ten months during the same period. In 2020, she interned in marketing at Chambre de Commerce, d’Industrie et de Services du Portugal au Maroc for eight months.
Educational Background in Marketing
Sofia Barbosa has a solid educational foundation in marketing. She studied at Universidade do Minho, where she earned a degree in Communication Sciences with a focus on Advertising and Public Relations from 2013 to 2016. She furthered her education at FEP - Faculdade de Economia da Universidade do Porto, achieving a Master's degree in Marketing from 2016 to 2019. In 2023, she completed an intensive course in Digital Marketing at Escola Marketing Digital.
Professional Skills and Interests
Sofia possesses a strong affinity for social media and digital marketing strategies. She actively engages in continuous learning to stay updated with the evolving landscape of digital marketing. Her professional interests include creating connections between brands and consumers through effective communication and content creation. Outside of work, she has a personal interest in eco-friendly behaviors and sustainability, and enjoys cinema, design, travel, and music festivals.
Past Roles in Advertising and Marketing
In addition to her current roles, Sofia has held positions in advertising and marketing. She worked as a Junior Copywriter at QA Publicidade for five months in 2018, and also served as a Junior Account Manager at the same agency for another five months. These roles allowed her to develop her skills in content creation and client management.