Erika Sapala
About Erika Sapala
Director of Marketing
Erika Sapala serves as the Director of Marketing. She leverages nearly a decade of experience in leading key initiatives within the SaaS and technology space. Her role focuses on developing account-based and opportunity-specific marketing strategies aimed at maximizing account growth and increasing market share while maintaining customer satisfaction.
Education and Expertise
Erika Sapala earned a Bachelor of Arts (B.A.) from the Walter Cronkite School of Journalism at Arizona State University. She applies her journalistic training and expertise to strategic marketing initiatives. Her proficiency extends to developing comprehensive marketing strategies that drive customer engagement and satisfaction.
Background in Early-Stage Companies
Erika Sapala began her career working for multiple early-stage companies focused on patient experience, engagement, and telehealth. Her experience in these early environments has equipped her with a unique perspective and set of skills that allow her to thrive in dynamic and evolving markets.
Experience in Healthcare IT
Erika Sapala is a former Healthcare IT podcast host, where she discussed pertinent topics affecting the industry. This role has given her a deep understanding of healthcare information technology and how it can be harnessed to improve patient care and operational efficiencies.
Leadership in Marketing Departments
Throughout her nearly decade-long career, Erika Sapala has successfully led several marketing departments. Her leadership has been instrumental in driving strategic marketing initiatives and fostering a customer-centric approach that balances growth with satisfaction.