Sarah Richards
About Sarah Richards
Sarah Richards is the Emea Field Marketing Manager at Chef Software, where she has worked since 2015. She has a diverse background in marketing and operations, having held various roles at companies such as Midvision Ltd, Marks and Spencer, and Cargill.
Current Role at Chef Software
Sarah Richards serves as the Emea Field Marketing Manager at Chef Software, a position she has held since 2015. In this role, she develops and executes local marketing plans that drive pipeline and community engagement, collaborating closely with regional sales teams. She is responsible for defining and creating marketing programs aimed at generating new and existing business opportunities. Additionally, she interprets local market dynamics to tailor plans that address the varying needs of different regions.
Previous Experience at Midvision Ltd
Before joining Chef Software, Sarah Richards worked at Midvision Ltd as the Head of Operations and Client Delivery from 2009 to 2014. During her five years in this role, she was based in London, Greater London, United Kingdom. Her responsibilities included overseeing operational processes and ensuring client satisfaction through effective delivery of services.
Background in Business Analysis
Sarah Richards has a background in business analysis, having worked at Marks and Spencer as a Business Analyst from 2002 to 2005. She analyzed business processes and contributed to improving operational efficiency. Additionally, she held a similar role at Cargill from 1995 to 2001, where she focused on data analysis and business strategy.
Marketing and Project Management Experience
In addition to her marketing role at Chef Software, Sarah Richards has experience in project management. She worked as a Project Manager at Marks and Spencer for nine months in 2008 to 2009. Her experience also includes a role as a Recruitment Consultant at Robert Walters from 2006 to 2008, where she gained insights into client needs and market trends.
Field Marketing Performance Analysis
In her current position, Sarah Richards measures and analyzes field marketing performance data, tracking key metrics against target plans. She manages and balances the regional field marketing budget and spending, ensuring efficient allocation of resources to meet marketing objectives.