Madison Williams
About Madison Williams
Madison Williams is a Digital Marketing Assistant Manager at Project Canary, where she develops digital campaigns to support the company's net-zero mission. She has a background in art studies and extensive experience in digital marketing and sales within the healthcare technology sector.
Work at Project Canary
Madison Williams serves as the Digital Marketing Assistant Manager at Project Canary, a role she has held since 2021. In this position, she develops and designs digital campaigns that align with Project Canary's net-zero mission. She is responsible for managing the company's voice across all digital platforms, ensuring consistent messaging and engagement with stakeholders. Her work supports the organization's goals in promoting sustainability and environmental responsibility.
Education and Expertise
Madison Williams earned a Bachelor of Arts degree in Art/Art Studies from Metropolitan State University of Denver. Additionally, she studied Fine and Studio Arts and Art History at the University of Denver, where she completed her Bachelor's degree in 2016. This educational background provides her with a strong foundation in both creative and analytical skills, which she applies in her digital marketing role.
Background in SaaS and Healthcare Technology
Before joining Project Canary, Madison gained experience in the SaaS startup environment within the healthcare technology sector. She worked at Agathos as a Business Development Representative for four months in 2019, where she contributed to sales initiatives. Additionally, she held a position as a Sales Development Representative at PayReel, Inc. from 2019 to 2021, further enhancing her skills in business development and client engagement.
Previous Work Experience
Madison's career includes various roles that have contributed to her expertise in marketing and business development. She worked as a Marketing and Account Coordinator at Premco Associates for six months in 2019. Earlier in her career, she completed internships at NINE dot ARTS and Laguna Art Museum, where she gained valuable insights into the art and marketing industries. These experiences have shaped her approach to digital marketing and client relations.
Sales Process Development
In her previous roles, Madison created a C-suite, executive-level sales process that focused on pipeline creation and business development. This initiative demonstrates her ability to strategize and implement effective sales methodologies, contributing to organizational growth and client acquisition.