Zainab Choudhary
About Zainab Choudhary
Zainab Choudhary is an experienced Head Buyer currently working at Project:ff&e Ltd, with a diverse background in retail buying across various prestigious companies. She possesses a strong creative vision and a comprehensive understanding of commerciality, which enhances her ability to develop successful product ranges.
Current Role at Project ff&e Ltd
Zainab Choudhary currently serves as the Head Buyer at Project ff&e Ltd, a position she has held since 2021. In this role, she is responsible for overseeing the purchasing strategy and product selection for the company. Her experience in the retail sector, particularly in buying, allows her to make informed decisions that align with market trends and customer preferences.
Previous Experience in Retail Buying
Zainab has a diverse background in retail buying, having worked for several notable companies. Prior to her current role, she was a Buyer at David Phillips from 2020 to 2021 and an Assistant Buyer from 2018 to 2020. She also held positions at Larkbury Group and The Walt Disney Company, where she gained valuable insights into product selection and vendor management.
Educational Background
Zainab Choudhary studied at R.D.I National College in Mumbai, India, where she completed her Higher Secondary Certificate (H.S.C) from 1994 to 1996. She furthered her education at Waltham Forest College, achieving a BTEC Diploma in Fashion, along with GNVQ in Art & Design and AS in Textiles from 2000 to 2004. Her educational background supports her creative vision in the retail industry.
Skills and Expertise in Buying
Zainab possesses extensive experience in both hard lines and soft lines, covering a wide range of products from small accessories to high-end furniture. She is known for her strong creative vision and deep understanding of commerciality, which aids in developing successful product ranges. Her comprehensive knowledge of quality, service, and customer satisfaction is crucial in the retail sector.
Career Development in Retail
Zainab's career in retail began as a Sales Associate at Selfridges, where she worked with Burberry handbags from 2000 to 2002. She then progressed through various roles, including positions at Harrods and Dwell UK, where she honed her skills in customer service and product selection. Her ability to take risks and responsibilities has contributed to her success in the buying field.