Katherine Mackanin
About Katherine Mackanin
Katherine Mackanin is a Senior Manager of Field and Event Marketing at project44 in Chicago, Illinois, with over 15 years of experience in marketing and a strong background in demand generation and revenue acceleration.
Company
Katherine Mackanin is currently set to start a new role as a Senior Manager in Field and Event Marketing at project44, based in Chicago, Illinois. This new position is scheduled to begin on January 1, 2024.
Title
Katherine Mackanin holds the title of Senior Manager, Field and Event Marketing. She has extensive experience in managing marketing initiatives across various industries and companies.
Education and Expertise
Katherine Mackanin graduated from Boston University with a Bachelor of Science degree in Hospitality Administration. She has accumulated over 15 years of experience in marketing, specializing in demand generation, revenue acceleration, and ROI. Her expertise covers both marketing strategy and hands-on execution within field marketing, digital marketing, campaign planning, and performance analysis.
Professional Background
Katherine Mackanin has a rich professional background with several notable roles. She served as the AMER & FSI Industry Field Marketing Lead at Anaplan from 2021 to 2024. Prior to this, she was the Marketing Lead at ClearSky Technology Partners from 2020 to 2021. She also took on the role of Global Field Marketing and Event Director at WorkFusion from 2017 to 2020. Earlier in her career, she worked with Medidata Solutions as an Event Manager for 5 months in 2016 and held the position of Marketing Program & Event Director at Shackman Associates from 2012 to 2016. Additionally, she has entrepreneurial experience as the owner of Kat Mack Weddings and Events, a business she managed from 2009 to 2017.
Achievements
Throughout her career, Katherine Mackanin has successfully partnered cross-functionally with various departments including partner/alliances, product, sales, marketing, and executive teams to drive results. Her extensive experience in field marketing, digital marketing, and event management has allowed her to make significant contributions to each organization she has worked with.