Michael Netter
About Michael Netter
Michael Netter is the Vice President Sales at project44 in München, Bayern, Deutschland, with nearly 20 years of experience in complex B2B SaaS sales.
Current Role at project44
Michael Netter serves as Vice President Sales at project44, based in Munich, Bavaria, Germany. In this capacity, he leads the sales initiatives focusing on delivering comprehensive solutions for end-to-end visibility and business value in multimodal shipments, including rail, short sea, and barge. His strategic leadership supports project44's mission to provide industry-leading supply chain visibility.
Past Roles and Experience
Michael Netter has amassed nearly 20 years of experience in B2B SaaS sales, particularly excelling in roles that involve complex sales cycles and high-velocity operations. He previously worked at project44 as Chief Revenue Officer from 2021 to 2022, and held numerous other senior positions including Chief Sales Officer and Vice President Sales at Voycer, Vice President Central Europe at Corporate Visions Inc., and Senior District Manager National Accounts at ADP. His career also includes roles with Salesforce.com, Siemens AG, and SEEBURGER.
Educational Background
Michael Netter holds a Master of Science (M.Sc.) degree in Healthcare & IT Management from The University of Göttingen, which he completed from 2004 to 2008. His educational background underpins his analytical capabilities and strategic thinking, equipping him with the expertise needed to navigate the complexities of the sales industry.
Professional Achievements
Michael Netter played a crucial role in helping project44 achieve Unicorn Status in June 2021. His leadership contributed to the company's recognition as a leader in the Gartner Magic Quadrant and achieving the #1 ranking on FreightWaves’ FreightTech 25 for 2022. Known for his commercial acumen, Michael has won multiple Club trips and sales awards throughout his career, reflecting his consistent excellence in sales performance.
Leadership and Mentorship
Beyond his sales expertise, Michael Netter is known for running large, customer-facing teams across functions such as Marketing, BDR/Inside Sales, Field Sales, Presales, and Customer Success. Prior to project44, he served as Chief Revenue Officer at Synfioo, a European leader in multimodal supply chain visibility. He regularly coaches and mentors sales teams, using his deep understanding of the sales landscape to shape deals for multinational and strategic clients.