Thom Cummings
About Thom Cummings
Thom Cummings is the Vice President of Marketing at Prolific, with a strong background in sustainable marketing strategies and team leadership. He has held senior marketing roles at various companies, including Grover, Pitch, and SoundCloud, and has an educational background that includes an MBA from IESE Business School.
Current Role at Prolific
Thom Cummings serves as the Vice President of Marketing at Prolific, a role he has held since 2024. Based in Brighton and Hove, England, he focuses on developing and implementing marketing strategies that align with the company's goals. His responsibilities include leading the marketing team and driving initiatives that enhance brand visibility and customer engagement.
Previous Experience in Marketing Leadership
Before joining Prolific, Thom held significant marketing leadership positions at various companies. He was the Chief Marketing Officer at Grover from 2016 to 2019 and at Pitch from 2019 to 2021. Additionally, he served as the VP of Marketing, Growth & Insight at SoundCloud from 2010 to 2014, where he contributed to the company's marketing strategy and growth initiatives.
Educational Background
Thom Cummings has a strong educational foundation in business and mathematics. He earned an MBA from IESE Business School between 2008 and 2010. He also studied at the University of Warwick, where he obtained a BSc in Mathematics, Operational Research, Statistics & Economics from 2000 to 2003. In 2015, he completed an Executive Education Course in Customer-Focused Innovation at Stanford University Graduate School of Business.
Mentorship and Advisory Roles
Thom has contributed to the startup ecosystem through mentorship roles. He served as a Mentor at Startup Wise Guys from 2012 to 2014 and as an Entrepreneur in Residence (EIR) at Seedcamp for four months in 2016. These roles allowed him to guide emerging businesses and share his expertise in marketing and growth strategies.
Approach to Marketing
Thom Cummings employs a data-informed, purpose-driven, and people-focused approach to marketing. He emphasizes the importance of sustainable marketing strategies that drive growth while fostering a positive impact on the community. His extensive experience in leading marketing teams through periods of global hypergrowth reflects his commitment to effective and responsible marketing practices.