Lian Matias
About Lian Matias
Lian Matias serves as the Head of Content at Promo.com, where she has worked since 2021. With a background as the Founder and CEO of My Day and experience in journalism, she combines content strategy expertise with a deep understanding of East Asian cultural studies.
Work at Promo.com
Lian Matias serves as the Head of Content at Promo.com, a role she has held since 2021. In this position, she has developed innovative content strategies that have significantly enhanced the brand's visibility. Her leadership at Promo.com reflects her extensive experience in content creation and strategy, which is informed by her strong background in journalism.
Previous Experience
Before joining Promo.com, Lian Matias was the Founder and CEO of My Day, where she worked from 2012 to 2020 in Tel Aviv, Israel. She also held the position of Editor-in-Chief at Time Out Israel from 2010 to 2012. Earlier in her career, she worked as a Foreign News Analyst at Channel 10 News from 2007 to 2009. Additionally, she served as a Research Assistant at Stanford University for 11 months in 2009.
Education and Expertise
Lian Matias has a diverse educational background. She studied at Koteret School of Journalism, where she earned a Diploma in Journalism. She also attended Peking University for a Summer Semester in Chinese Language Studies. Furthermore, she studied East Asian Studies, Sociology, and Anthropology at Tel Aviv University. Her expertise in East Asian cultural studies informs her global content perspective.
Background in Journalism
Lian Matias possesses a strong background in journalism, which plays a crucial role in her approach to content creation and strategy. Her experience as an Editor-in-Chief and Foreign News Analyst has equipped her with the skills necessary to lead content initiatives effectively. This foundation in journalism enhances her ability to develop compelling content that resonates with diverse audiences.