Alex I.
About Alex I.
Alex I. is a Media Strategy Director at Propellernet, with eight years of experience in various marketing channels. Previously, he held roles at Student Beans, Custard Online Marketing Limited, and EssenceMediacom, managing media strategies for notable clients.
Current Role at Propellernet
Alex I. serves as the Media Strategy Director at Propellernet, a B Corp, since 2023. In this role, Alex is responsible for developing and executing media strategies that align with the company's goals. The position is based in Brighton, England, where Alex utilizes extensive experience in various marketing channels to drive results for clients.
Previous Experience in Media Strategy
Prior to joining Propellernet, Alex held several positions in media strategy. Alex worked as a Senior Media Strategist at Student Beans from 2022 to 2023, and as a Media Strategist from 2021 to 2022. Alex also gained experience as an Account Manager at Custard Online Marketing Limited from 2018 to 2020 and at Campfire from 2020 to 2021. These roles contributed to Alex's comprehensive understanding of media strategy and client management.
Educational Background
Alex studied at the University of York, earning a Bachelor's Degree in LLB Law from 2013 to 2016. Prior to this, Alex attended Bishopshalt School, where studies included Government and Politics, English Literature, and History, culminating in a High School qualification from 2008 to 2013. This educational foundation supports Alex's analytical skills in media strategy.
Expertise in Marketing Channels
With eight years of experience, Alex I. has developed expertise across various marketing channels. This includes influencer marketing, affiliate marketing, paid social, TV, out-of-home (OOH) advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising. Alex has successfully managed media strategies for notable clients such as Panasonic, Kuoni, Inghams, Pour Moi, and Dogs Trust.
Career Progression
Alex's career in media strategy began at EssenceMediacom, where Alex worked as a Planning Assistant from 2016 to 2018, followed by a role as a Planning Executive for five months in 2018. This early experience laid the groundwork for subsequent positions in account management and media strategy, showcasing a steady progression in the marketing field.