Maddie Davies
About Maddie Davies
Maddie Davies is a Digital PR Manager who participated in The Creative Shootout 2024 for Carers UK and worked on a notable campaign with Yorkshire Tea.
Title: Digital PR Manager
Maddie Davies holds the position of Digital PR Manager. In this role, she engages in activities that involve promoting brands and campaigns through digital media channels. Her responsibilities likely include managing public relations strategies, creating engaging content, and utilizing digital tools to reach wider audiences.
Participation in The Creative Shootout 2024
Maddie Davies participated in The Creative Shootout 2024, representing Carers UK. The Creative Shootout is a competitive event where teams pitch their creative ideas to address specific challenges. At this event, Maddie's team received the highest audience vote, showcasing their effective approach and compelling presentation.
Campaign Collaboration with Yorkshire Tea
Maddie Davies worked on a significant campaign that involved a partnership between Carers UK and Yorkshire Tea. This initiative aimed to raise awareness about unpaid carers and provide them with valuable support and advice. A notable element of the campaign was the use of tea bag labels, which included messages offering advice and calls to action for unpaid carers.
Creative Initiative to Recognize Unpaid Carers
Maddie Davies contributed to a creative idea aimed at reducing the time it takes for unpaid carers to identify themselves as carers. This campaign-focused effort was part of a broader initiative to support and provide guidance to those in unpaid caregiving roles, ensuring they receive the recognition and help they deserve.
Largest Multipack of Tea Campaign
During her work with Carers UK, Maddie Davies was involved in a project that proposed launching the largest multipack of tea ever sold. This creative strategy aimed to raise awareness for unpaid carers by leveraging the wide appeal of tea and creating a memorable and impactful campaign tied to a commonly consumed product.