Ashleigh Blalock
About Ashleigh Blalock
Ashleigh Blalock serves as the Director of Demand Generation at Prophecy, where she has significantly contributed to the company's growth and marketing strategies since 2023. With a background in demand generation and marketing management across various companies, she has a proven track record of enhancing inbound business pipelines and driving revenue growth.
Work at Prophecy
Ashleigh Blalock serves as the Director of Demand Generation at Prophecy, a role she has held since 2023. In this position, she has contributed significantly to the company's marketing strategies and initiatives. Notably, she led the launch of a new website in Q1 2023, which resulted in a threefold increase in website traffic quarter-over-quarter. Additionally, she has played a key role in Prophecy's 400% year-over-year revenue growth following the Series A funding round in January 2022. Her efforts have also contributed to the inbound sourcing of 63% of total new business and closed won revenue.
Previous Experience
Prior to her role at Prophecy, Ashleigh Blalock held various positions in demand generation and marketing. She worked at Dremio as a Marketing Manager for Demand Generation for three months in 2021. Before that, she served as the Director of Demand Generation at Incorta from 2022 to 2023 and as a Senior Manager in Demand Generation from 2021 to 2022. Her experience also includes a two-year tenure as Marketing Manager for Demand Generation at Denodo from 2019 to 2021, and a three-year role as Digital Strategist at Jacksons Food Stores from 2016 to 2019.
Education and Expertise
Ashleigh Blalock earned a Bachelor’s Degree in Business Administration from The College of Idaho, where she studied from 2012 to 2016. Her educational background has provided her with a solid foundation in business principles, which she has applied throughout her career in marketing and demand generation. Her expertise includes developing and implementing strategies that drive inbound sourcing and improve sales pipelines.
Achievements in Demand Generation
In her current role at Prophecy, Ashleigh Blalock has achieved notable results in demand generation. In the first half of 2023, she successfully increased the inbound sourced new business qualified pipeline by 91% compared to the combined total of 2022 and 2023. She also implemented strategies that led to a 100% increase in the inbound sourced proof of concept (POC) pipeline during the same period. These achievements highlight her effectiveness in driving demand generation efforts.