Richard Barker
About Richard Barker
Richard Barker is the Founder and CEO of Prospect Path, a position he has held since 2013. He previously served as Founder and CEO of Kitmondo from 2006 to 2013, and he specializes in connecting software marketers with buyers through research tools and insights.
Work at Prospect Path
Richard Barker has served as the Founder and CEO of Prospect Path since 2013. Under his leadership, the company has implemented a process where software advisors conduct extensive interviews with buyers. This initiative aims to gather valuable project information and insights into decision-making processes. Additionally, Barker has developed research tools and content that assist organizations in comparing and short-listing software solutions. His efforts facilitate connections between software marketers and in-market buyers through qualified sales leads and targeted intent data.
Previous Experience at Kitmondo
Before founding Prospect Path, Richard Barker was the Founder and CEO of Kitmondo from 2006 to 2013. Based in Newcastle upon Tyne, United Kingdom, he led the company for seven years. His experience at Kitmondo contributed to his expertise in the software industry and laid the groundwork for his subsequent ventures.
Leadership and Strategy
As a leader, Richard Barker focuses on strategic initiatives that enhance the software buying process. His approach includes leveraging qualitative data gathered from buyer interviews to inform product development and marketing strategies. This methodology aims to improve the alignment between software solutions and market needs.
Research and Development Initiatives
Richard Barker has been instrumental in developing various research tools and content at Prospect Path. These resources are designed to aid organizations in effectively comparing software solutions. His initiatives support informed decision-making for businesses seeking to invest in software products.