Alisha Reed
About Alisha Reed
Alisha Reed is the Vice President of Marketing Strategy at Protective Life, where she has worked since 2018. She has extensive experience in marketing and strategic planning, having held various leadership roles in the industry since 1996.
Current Role at Protective Life
Alisha Reed currently serves as Vice President of Marketing Strategy at Protective Life, a position she has held since 2018. In this role, she leads various functions including Market Planning, Market Research, Competitive Intelligence, Marketing Strategy, Distributor Experience, and Marketing Project Management. Her responsibilities encompass overseeing the development and commercialization of holistic value propositions and go-to-market plans for life insurance, annuity, and distribution company business lines.
Previous Experience at Protective Life
Alisha Reed has extensive experience at Protective Life, having worked in multiple roles since 2006. She served as Director of Annuity Marketing from 2006 to 2011, Assistant Vice President of Annuity Marketing from 2011 to 2012, Second Vice President of Marketing Strategy from 2012 to 2014, and Vice President of Market Planning from 2016 to 2018. Her tenure at Protective Life has spanned over a decade, contributing to various strategic marketing initiatives.
Experience at OneAmerica
Before her current role, Alisha Reed worked at OneAmerica in various capacities. She served as Marketing Communications Consultant from 2003 to 2004, Unit Leader for Producer Education from 2004 to 2006, Manager of Education Development for a brief period in 2006, and Supervisor of New Business Operations from 2000 to 2003. Her diverse roles at OneAmerica provided her with a solid foundation in marketing and education development.
Educational Background
Alisha Reed has a strong educational background in psychology and business. She earned her Bachelor of Science in Psychology from the University of Southern Indiana from 1992 to 1996. She furthered her education with various programs, including the Leadership Development Program at Eckerd College in 2014, Design Thinking Boot Camp at Stanford University Graduate School of Business in 2013, and Executive Education in New Product Development at The University of Chicago Booth School of Business in 2017. Additionally, she completed Advanced Marketing Management at Northwestern University's Kellogg School of Management in 2021.
Diversity and Inclusion Leadership
Alisha Reed serves as a divisional leader for diversity, equity, and inclusion initiatives within her organization. In this capacity, she plays a key role in promoting an inclusive workplace culture and advancing the company's commitment to diversity. Her leadership in these initiatives reflects her dedication to fostering an equitable environment for all employees.