Allison Marciano, Flmi
About Allison Marciano, Flmi
Allison Marciano is the Senior Director of Marketing Strategy at Protective Life, with a strong background in marketing communications and strategy developed over two decades in the industry. She previously held various roles at Liberty Mutual Insurance and Prudential Financial, where she demonstrated expertise in internal communications and strategic marketing initiatives.
Current Role at Protective Life
Allison Marciano serves as the Senior Director of Marketing Strategy at Protective Life. She has held this position since 2018, contributing to the company's marketing initiatives in the Greater Boston Area. In her role, she focuses on developing and implementing strategic marketing plans that align with the company's objectives.
Previous Experience at Liberty Mutual Insurance
Allison Marciano worked at Liberty Mutual Insurance for a total of 13 years in various marketing roles. She served as Director of Marketing Communications from 2013 to 2018, where she managed communication strategies. Prior to that, she held the position of Director of Strategy & Marketing Communications from 2009 to 2013, and Director and Manager of Marketing Services from 2005 to 2009. Her tenure at Liberty Mutual began as a Marketing Communications Specialist from 1998 to 2005.
Career at Prudential Financial
Allison Marciano began her career at Prudential Financial, where she served in multiple marketing roles from 1986 to 1996. During her decade-long tenure, she worked in various offices, including Roseland, NJ; Jacksonville, FL; and Boston, MA. She played a significant role in marketing operations, gaining valuable experience in the industry.
Education and Academic Background
Allison Marciano earned her Bachelor's degree in Communication and Media Studies from Cornell University. Her education provided a foundation for her career in marketing and communications, equipping her with essential skills in strategic messaging and audience engagement.
Achievements in Internal Communications
In 2023, Allison Marciano led the development of a new internal communications program that significantly improved key performance indicators related to communication and culture on a quarter-to-quarter basis. This initiative reflects her expertise in creating effective internal communication strategies that engage marketing employees.