Caitlin Burleson
About Caitlin Burleson
Caitlin Burleson is a Senior Content Writer at Protective, with a diverse background in content creation and marketing across various industries. She has held multiple roles in communications and marketing, including positions at 84.51˚, SOLID Surface Care, and Western & Southern Financial Group.
Work at Protective Life
Caitlin Burleson has been employed at Protective Life since 2020, serving as a Senior Content Writer. In this role, she focuses on creating high-quality content that aligns with the company's branding and sales objectives. Burleson utilizes her extensive experience in content strategy to ensure that all written materials effectively support the organization’s marketing goals.
Previous Experience in Marketing and Communications
Prior to her current position, Burleson held several roles in marketing and communications. She worked at 84.51˚ as a Product Marketing Content Manager for three months in 2022. Before that, she served as a Marketing Specialist at SOLID Surface Care, Inc. in 2020, and as a Corporate Communications Specialist at Western & Southern Financial Group from 2016 to 2018. Burleson also has experience in public relations, having worked at Full Circle Public Relations in various capacities from 2010 to 2013.
Education and Expertise
Caitlin Burleson earned a Bachelor of Arts degree in Communication Studies and Political Science from Clemson University, where she studied from 2006 to 2009. Her educational background provides a strong foundation for her work in content creation and marketing. Burleson possesses a detailed understanding of target audiences, which enhances her ability to develop effective content strategies.
Mentorship and Team Development
In her current role at Protective Life, Burleson actively mentors the content team by sharing best practices aimed at elevating their skills. This mentorship approach not only fosters professional growth among team members but also contributes to the overall quality of content produced within the organization.
Career Progression in Public Relations
Burleson's career in public relations began at Full Circle Public Relations, where she progressed from Account Coordinator to Account Manager and later to Associate Account Manager between 2010 and 2012. This progression illustrates her development in the field and her ability to manage client relationships effectively.