Edna Boatright
About Edna Boatright
Edna Boatright serves as the Vice President of Marketing at Protective Life, where she has worked since 2018. With over 20 years of experience in the financial services industry, she specializes in direct marketing strategy and customer relationship management.
Work at Protective Life
Edna Boatright has been serving as the Vice President of Marketing at Protective Life since 2018. In this role, she is responsible for overseeing marketing strategies and initiatives within the company. Prior to her current position, she worked at Protective Life as Vice President of Customer Relationship Marketing from 2012 to 2018. Her tenure at Protective Life spans a total of six years, contributing to the company's marketing efforts in the Birmingham, Alabama area.
Previous Experience in Marketing
Edna Boatright has a diverse background in marketing, having held several key positions in the financial services sector. She worked at BBVA Compass as VP of Direct Marketing from 2009 to 2011 and at Synovus as VP of Direct Marketing from 2003 to 2005. Additionally, she served as VP of Direct Marketing at Riggs Bank from 1999 to 2003. Her experience also includes a role at Harte-Hanks as VP and Account Director from 2005 to 2009, and at Citicards as Vice President of Portfolio Marketing for one year in 1998.
Education and Expertise
Edna Boatright earned a Bachelor's degree in Music and Business from Carson-Newman University, where she studied from 1985 to 1988. She possesses extensive expertise in direct marketing strategy, database marketing, and customer relationship management. Her skills also encompass segmentation, test design, analysis, channel integration, revenue generation, and team development and management.
Experience in Financial Services Industry
With over 20 years of experience in the financial services industry, Edna Boatright has focused her career on marketing strategy and customer relationship management. Her roles have consistently involved direct marketing, allowing her to develop a comprehensive understanding of the sector. This extensive experience has equipped her with the knowledge and skills necessary to drive marketing initiatives effectively.