Erika Williams
About Erika Williams
Erika Williams serves as the Vice President and National Sales Director for the Protective Wholesale Division at Protective Life, a position she has held since 2018. With extensive experience in sales and relationship management, she has previously worked at Hartford Life and Lincoln Financial Distributors, where she significantly contributed to sales growth and product introduction.
Work at Protective Life
Erika Williams serves as the Vice President and National Sales Director of the Protective Wholesale Division at Protective Life. She has held this position since 2018, contributing to the company's growth and sales strategy from Minneapolis, MN. In her role, she oversees national sales initiatives and manages key relationships within the wholesale division, focusing on expanding market reach and enhancing client engagement.
Previous Experience at Hartford Life
Prior to her current role, Erika Williams worked at Hartford Life as the National Sales Director and Strategic Relationship Manager from 2005 to 2011. During her tenure, she managed relationships with personnel at eight of the largest financial institutions, which accounted for 80% of Hartford's life insurance sales. This experience equipped her with a strong foundation in sales management and strategic partnerships.
Experience at Lincoln Financial Distributors
From 2011 to 2018, Erika Williams was employed at Lincoln Financial Distributors as a Senior Account Manager and Managing General Agent in Saint Petersburg, FL. In this role, she conducted training and continuing education presentations for thousands of industry advisors, consistently exceeding sales targets. Her efforts contributed to the professional development of advisors and the overall success of the organization.
Achievements in Product Development and Technology Implementation
Erika Williams has a proven track record in product development and technology implementation. She successfully introduced and cultivated buy-in for new products in Puerto Rico, achieving significant premiums within 12 months. Additionally, she led the implementation of client-requested technology, which resulted in a 10% market share growth with a lucrative firm, demonstrating her ability to drive innovation and meet client needs.