Kathy King
About Kathy King
Kathy King serves as the Director of Marketing Content Management at Protective Life, where she has worked since 2022. With over two decades of experience in marketing roles across various companies, she has a proven track record in driving sales growth and executing successful marketing campaigns.
Work at Protective Life
Kathy King has been employed at Protective Life since 2016, holding the position of Assistant Vice President, Marketing Program Management for eight years. In 2022, she was promoted to Director, Marketing Content Management. During her tenure, she led initiatives that resulted in significant sales growth, including an 18% year-over-year increase in 2017, which surpassed the industry average.
Previous Experience in Marketing
Before joining Protective Life, Kathy King worked at AIG American General as Marketing Director from 2007 to 2013. She also held various roles at USAA, including Senior Marketing Specialist and Assistant Brand Manager, from 1999 to 2006. Additionally, she served as Product Marketing Manager at Insperity Insurance Services from 2013 to 2015 and worked at VALIC as a Copy Assistant from 1991 to 1995.
Education and Expertise
Kathy King earned her Bachelor's degree in History from Texas State University, studying from 1985 to 1988. Her educational background complements her extensive experience in marketing, where she has developed and executed revenue-generating B2B and B2C campaigns, demonstrating a strong understanding of market dynamics.
Achievements in Sales Growth
Kathy King is recognized for her contributions to sales growth at Protective Life, notably achieving an 18% increase in sales in 2017. This performance is particularly significant as it occurred during a period when many industry peers experienced declines. Her leadership in marketing has been instrumental in driving revenue and market success.
Leadership and Management Skills
Kathy King is known for her leadership abilities, characterized by her high energy and adaptability. She has a proven track record in managing teams and projects effectively, particularly in environments that require continual change. Her skills in channel management and go-to-market strategies have contributed to her success in handling complex products.