Misty (Markley) Frey
About Misty (Markley) Frey
Misty (Markley) Frey serves as the Director of Product and Channel Marketing at Protective Life, where she has worked since 2019. With a robust background in marketing across various industries, she specializes in data-driven strategies and team management to enhance sales growth in the insurance sector.
Work at Protective Life
Misty Frey has served as the Director of Product and Channel Marketing at Protective Life since 2019. In this role, she leads the marketing strategy for a specialty insurance division, which includes group life, disability, and supplemental medical insurance. She manages a team that defines target audiences and develops value propositions to support sales growth in the insurance sector. Her focus on data-driven decision-making enhances marketing strategies through analytics and reporting.
Previous Experience in Marketing and Business Development
Before joining Protective Life, Misty Frey held several key positions in marketing and business development. She worked at GREAT-WEST FINANCIAL RETIREMENT PLAN SERVICES LLC as the Director of Business Development and Marketing from 2017 to 2019. Prior to that, she served as an Account Supervisor at 90octane from 2011 to 2014 and as an Account Manager at Faction Media from 2008 to 2010. Her experience also includes roles at The1stMovement, Jackson, and Sterling-Rice Group.
Education and Expertise
Misty Frey earned a Bachelor of Arts degree in Finance and Marketing from the University of Colorado Boulder - Leeds School of Business, where she studied from 2001 to 2005. She is certified by MECLABS in Landing Page Optimization, which showcases her expertise in optimizing digital marketing strategies. Her educational background and certifications contribute to her comprehensive understanding of marketing across various industries.
Background in Diverse Industries
Misty Frey has a comprehensive background in developing marketing strategies across multiple industries, including banking, financial protection assets, technology, and telecommunications. This diverse experience equips her with a broad perspective on market dynamics and customer needs, allowing her to effectively tailor marketing initiatives to different sectors.