Molly Folse
About Molly Folse
Molly Folse serves as the Director of Digital Media Content at Protective Life, where she has worked since 2019. With a background in content marketing and social media, she has held various roles in the Birmingham, Alabama area, including positions at Education Corporation of America and Luckie & Company.
Work at Protective Life
Molly Folse has served as the Director of Digital Media Content at Protective Life since 2019. In this role, she leads the content, social media, and SEO strategies for the company's rebranding efforts. She has also played a significant role in the content and social media initiatives for the opening of Protective Stadium, a major venue in downtown Birmingham. Folse has consistently achieved and exceeded key performance metrics, including CPM and impression goals for paid social campaigns, while also growing the company's social media presence.
Previous Experience in Content Marketing
Before joining Protective Life, Molly Folse worked at Education Corporation of America as the Director of Content Marketing and Social Media from 2014 to 2018. In this position, she focused on developing and executing content strategies to enhance the organization's online presence. Prior to that, she was a Digital Content Strategist at Luckie & Company from 2011 to 2014, where she contributed to various digital marketing initiatives. Folse's early career also included roles such as PR/Social Media Intern at the American Diabetes Association and Staff Writer at Birmingham Weekly.
Educational Background
Molly Folse studied at the University of Alabama, where she earned a degree in Advertising and Public Relations from 2002 to 2004. She later attended the University of Alabama at Birmingham, obtaining a Master of Arts in Communication Management from 2009 to 2011. Additionally, she completed a Bachelor of Arts in Journalism at the University of Alabama at Birmingham from 2004 to 2007. Her educational background has provided her with a strong foundation in communication and marketing principles.
Achievements in Digital Media
Throughout her career, Molly Folse has demonstrated a strong ability to drive digital media success. At Protective Life, she has increased organic traffic and improved page one rankings through ongoing content and technical optimizations. Her efforts have resulted in significant growth in social media followers, organic engagements, and impressions year-over-year. Folse has also served as the brand functional lead for Protective's Diversity, Equity, and Inclusion Advisory Committee, showcasing her commitment to inclusive marketing practices.