Rachel Hamm
About Rachel Hamm
Rachel Hamm serves as the Director of Marketing and Sponsorships at Protective Life, where she has worked since 2016. She has a strong background in marketing, having previously held positions at Protective Life, Strong Automotive Merchandising, and Easter Seals of the Birmingham Area.
Current Role at Protective Life
Rachel Hamm serves as the Director of Marketing and Sponsorships at Protective Life, a position she has held since 2016. In this role, she manages events and sponsorships, collaborating with external vendors to ensure effective sponsorship activation. Her responsibilities also include analyzing and reporting on weekly social campaign results, where she provides recommendations aimed at enhancing engagement across online channels and digital campaigns.
Previous Experience at Protective Life
Before her current role, Rachel Hamm worked at Protective Life as a Consumer Marketing and Social Engagement Associate from 2014 to 2015. During her 10-month tenure in Birmingham, Alabama, she contributed to various marketing initiatives that laid the groundwork for her later responsibilities in sponsorship and event management.
Education and Expertise
Rachel Hamm earned her Master of Communication from The University of Alabama, completing her studies from 2018 to 2019. Prior to this, she studied Public Relations, Advertising, and Applied Communication at the University of Alabama at Birmingham, where she achieved a degree in Mass Communications from 2011 to 2015. Her educational background provides her with a strong foundation in communication strategies and marketing principles.
Achievements in Marketing and Sponsorships
Rachel Hamm successfully coordinated a naming rights sponsorship launch, which generated significant media attention. This initiative resulted in 120 media stories, 26 broadcast features, and an impressive total social media reach of 6.4 million. Her ability to drive engagement and visibility through strategic marketing efforts is evident in this accomplishment.
Career Background in Marketing
In addition to her roles at Protective Life, Rachel Hamm has experience as an Account Coordinator at Strong Automotive Merchandising from 2015 to 2016. She also briefly served as the Interim Marketing and Development Manager at Easter Seals of the Birmingham Area in 2015. These positions contributed to her comprehensive understanding of marketing and sponsorship management.