Aakansha Tyagi, Csm
About Aakansha Tyagi, Csm
Aakansha Tyagi is the Manager of Marketing and Communication at Protiviti, with extensive experience in marketing automation, event management, and lead analysis.
Current Role at Protiviti
Aakansha Tyagi currently works at Protiviti as the Manager of Marketing and Communication. In this role, she focuses on overseeing marketing strategies and communication efforts. Her responsibilities likely include managing event programs such as webinars and in-person events, as well as creating content and nurture programs. Aakansha’s strong analytical skills are crucial in evaluating lead gestation and managing list acquisition and imports. Her expertise in email marketing and campaign management positions her as a valuable asset to Protiviti’s marketing team.
Previous Positions at Protiviti
Before her current role, Aakansha served as a Marketing Automation Senior Specialist at Protiviti from 2022 onwards. Prior to that, she held the position of Marketing Specialist from 2018 to 2021. During her tenure at Protiviti, she developed a deep understanding of SFDC campaign management, Marketo sales insights, and other operational functionalities of Salesforce and Marketo. Her experience includes implementing email marketing best practices, conducting A/B testing, and defining new rules in Salesforce, contributing significantly to the company’s marketing automation efforts.
Professional Experience at RightWave
From 2015 to 2018, Aakansha Tyagi worked at RightWave as an Associate Team Lead, based in the Noida Area, India. In this position, she likely coordinated and managed marketing projects, leveraging her expertise in marketing automation and campaign strategies. Her role at RightWave would have included overseeing team operations, ensuring the successful implementation of marketing initiatives, and striving to enhance the team’s overall performance. This experience helped shape her skills in team leadership and project management within the marketing domain.
Educational Background
Aakansha Tyagi's educational journey includes a POST GRADUATE PROGRAM IN MANAGEMENT, MARKETING from IBS Gurgaon, where she studied from 2012 to 2014. Before that, she earned a Bachelor of Technology (BTech) in Computer Science from Motivational Pathway, completing her studies between 2008 and 2012. Her foundational education took place at Ch. Chhabil Dass Public School in Ghaziabad from 1994 to 2008. The combination of her technical background and advanced marketing education equips her with a well-rounded skill set applicable to various aspects of marketing and communication.
Early Career and Internships
Aakansha Tyagi began her career with an internship at Haldiram Snacks Pvt. Ltd. as a Marketing Intern in 2013, where she worked for three months in the Noida Area, India. Following this, she gained experience as a Senior Relationship Manager at ICICI Securities in the New Delhi Area in 2014, albeit for a short duration of two months. These early roles provided her with initial exposure to the marketing industry, laying the groundwork for her subsequent career progression.