Laura Koval

Laura Koval

Media Director @ Protiviti

About Laura Koval

Laura Koval is a Media Director with extensive experience in media planning and advertising, currently working at Protiviti and R2integrated.

Professional Title

Laura Koval currently holds the position of Media Director at Protiviti. Additionally, she serves as Associate Media Director at R2integrated based in San Jose, California. Her extensive experience within the media and advertising industry underscores her capabilities in these leadership roles.

Professional Background

Laura Koval has a robust background in the media and advertising sector. Her career includes roles at LaBine Media as a Media Planner, ITT Technical Institute as a Digital Advertising Specialist/Buyer, and Malone Advertising (JWT) as a Media Manager. She has also worked at The Children's Museum of Indianapolis as a Design/Marketing Intern and held a Senior Planner | Buyer position at JWT Action. Laura's experience extends across multiple high-profile companies and diverse roles within the industry.

Experience at R2integrated

Laura Koval has had significant tenure at R2integrated. She first served as a Media Planner from 2015 to 2019 and moved on to her current role as Associate Media Director. During her time at R2integrated, Laura has been stationed in San Jose, California, and her work there has been characterized by effective media supervision and the successful activation of strategic recommendations.

Educational Background

Laura Koval attained her B.A in Journalism ­- Advertising from Ball State University, where she studied from 2002 to 2006. Her academic background in Journalism and Advertising has significantly contributed to her expertise in the advertising industry and her ability to craft and implement effective advertising strategies.

Campaign Management Expertise

Laura Koval has managed advertising campaigns for prominent clients such as Workday, Cohesity, and Splunk. She possesses expertise in crafting and executing advertising strategies that meet specific campaign objectives. Known for her organizational skills, Laura is adept at motivating team members and coordinating effectively across departments to ensure the success of advertising initiatives.

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