Liane Shayer
About Liane Shayer
Liane Shayer is the Senior Marketing Automation Manager at Protiviti, with extensive experience in marketing automation, demand generation, and sales alignment.
Company
Liane Shayer currently works at Protiviti as the Senior Marketing Automation Manager. She has been with Protiviti since 2018, initially joining as the Marketing Automation Manager and transitioning to her current role in 2021. Protiviti is a global consulting firm that provides consulting in finance, technology, operations, data, analytics, governance, risk, and internal audit.
Title
Since 2021, Liane Shayer has held the title of Senior Marketing Automation Manager at Protiviti. In this capacity, she is responsible for developing and implementing life cycle campaigns that align with business objectives, focusing on creating customer journey maps, and optimizing lead generation and nurturing processes.
Education and Expertise
Liane Shayer achieved a Bachelor of Arts (B.A.) in Communication from UC San Diego. She also completed certification as an Eloqua Master in Revenue Performance Management from Oracle Eloqua University. Liane has cultivated expertise in email marketing programs, lead generation, customer journey mapping, and nurturing processes.
Background
Before her current role at Protiviti, Liane Shayer worked in various marketing positions. She was a Lead Strategist, Demand Generation at Wiley, an Associate Director, Online Sales & Marketing at Wiley, an Ecommerce Manager at Jossey-Bass, a Promotions Specialist at IDG Books, and a Marketing Communications Specialist at Addison-Wesley/Longman. Her career spans over three decades in marketing, automation, and demand generation.
Achievements
Liane Shayer has led high-performance, collaborative global teams in marketing automation and demand generation projects. She has also played a key role in building alignment between marketing and sales teams to enhance collaboration and efficiency. Liane specializes in constructing email marketing programs based on best practices from the ground up.