Andrew Woo
About Andrew Woo
Andrew Woo serves as Operations at Protocol Labs, bringing extensive experience in growth strategy and marketing from previous roles at TripActions and Apartment List. He holds a BS in Economics and Strategy from Brigham Young University and has a diverse background in analytics and team leadership.
Current Role at Protocol Labs
Andrew Woo currently holds the position of Operations at Protocol Labs, a role he has been in since 2020. He operates within the San Francisco Bay Area and has accumulated four years of experience in this position. His responsibilities include managing operations that support the company's objectives.
Professional Experience
Andrew Woo has a diverse professional background. He worked at TripActions in various capacities, including Director of Marketing and VP of Growth, from 2017 to 2019. He also served as VP of Operations at TripActions for eight months in 2020. Prior to that, he held multiple roles at Apartment List, including Senior Growth Associate and Director of Growth & Data Science. His experience extends to positions as a Marketing Analyst at Peek.com and as a Senior Associate Consultant at Bain & Company.
Educational Background
Andrew Woo studied at Brigham Young University, where he earned a Bachelor of Science degree in Economics and Strategy from 2008 to 2011. He also attended Raffles Junior College for one year from 2002 to 2003. His educational background provides a strong foundation for his career in operations and growth strategy.
Team Leadership and Collaboration
Andrew Woo has significant experience in building and leading teams focused on analytics, processes, systems, and programs within customer success organizations. He has a unique perspective on the go-to-market funnel, having collaborated extensively with marketing, sales, and customer success teams. His leadership has contributed to achieving substantial growth and operational efficiency.
Notable Achievements
During his tenure at TripActions, Andrew managed a budget of several million dollars for demand generation channels, resulting in a monthly pipeline growth of 15-20%. At Apartment List, he led a team responsible for economic research and content distribution, securing over 100 media mentions each quarter. These achievements highlight his capability in driving growth and enhancing brand visibility.