Marissa Mendoza
About Marissa Mendoza
Marissa Mendoza serves as the Director of Field Marketing & Brand Strategy at Proven Optics and is a Digital Marketing Instructor at the University of Miami. With a background in architecture and extensive experience in marketing roles across various companies, she specializes in product-led growth marketing in the K-12 EdTech sector.
Work at Proven Optics
Marissa Mendoza serves as the Director of Field Marketing & Brand Strategy at Proven Optics, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and drive engagement. Her responsibilities include overseeing field marketing initiatives and aligning brand strategies with business objectives.
Current Role as Digital Marketing Instructor
In addition to her role at Proven Optics, Marissa Mendoza has been a Digital Marketing Instructor at the University of Miami since 2020. She teaches courses related to digital marketing, sharing her expertise with students and preparing them for careers in the marketing field. This position reflects her commitment to education and the development of future marketing professionals.
Professional Background
Marissa Mendoza has a diverse professional background in marketing and leadership roles. She previously worked at Pavilion as Chief Revenue Officer and Chief Marketing Officer, contributing to strategic marketing initiatives. Her experience also includes positions at SchoolMint as Growth/Digital Marketing Director and Rhithm as Director of Marketing. Additionally, she has held roles at SIMTEC Silicone Parts, LLC, Duo Executive Minds, Corp., and Schier Products.
Education and Expertise
Marissa Mendoza earned a B.A. in Architecture from The University of Kansas, where she studied from 2008 to 2012. She also attended Johnson County Community College. Her expertise lies in scaling start-up marketing teams, particularly in B2B SaaS and digital marketing. She specializes in product-led growth marketing, focusing on the K-12 EdTech market, and is actively involved in category design, demonstrating her commitment to ongoing learning.
Involvement in Professional Organizations
Marissa Mendoza is an active member of HYPCCCYCL since 2022 and has been involved with Pavilion as an Executive Member since 2021. Her participation in these organizations highlights her engagement with the marketing community and her dedication to professional development and networking within the industry.