Wacarra Yeomans (She/Her)
About Wacarra Yeomans (She/Her)
Wacarra Yeomans is the Head of Demand Generation at Pryon, where she has worked since 2024. With extensive experience in marketing and customer experience, she has held various leadership roles at companies such as Showpad, Oracle, and Responsys.
Current Role at Pryon
Wacarra Yeomans serves as the Head of Demand Generation at Pryon, a position she has held since 2024. In this role, she leads initiatives to drive demand generation strategies and optimize marketing efforts. Her focus includes collaborating with various teams to enhance customer engagement and revenue growth.
Previous Experience at Showpad
Before joining Pryon, Yeomans worked at Showpad, where she held multiple roles. As Interim VP Revenue Marketing from 2023 to 2024, she generated nearly $7 million in marketing-sourced pipeline. She also served as Director of Global Customer Lifecycle & Engagement from 2021 to 2022, where she achieved a 6% increase in marketing sourced pipeline over the previous quarter.
Professional Background
Yeomans has a diverse professional background in marketing and customer experience. She has held significant positions at companies such as Oracle, where she was Vice President of Creative Services for Marketing Cloud, and at Responsys, where she served in various roles including Creative Director and Director of Creative Services. Her experience spans over a decade in the marketing industry.
Education and Expertise
Wacarra Yeomans studied at Seattle Pacific University, where she focused on Art with an emphasis in Visual Communication. She possesses expertise in digital and field marketing, customer marketing, and global campaigns. Her skills include optimizing marketing and sales efforts through data-driven analytics and marketing automation.
Leadership and Team Management
In her roles, Yeomans has demonstrated strong leadership capabilities. She leads a high-performing team of 18 professionals across various marketing functions. Her collaborative approach involves working closely with revenue and marketing operations to refine lead-scoring methodology and attribution frameworks, enhancing overall marketing effectiveness.