Lawni Tenisa
About Lawni Tenisa
Lawni Tenisa is a Senior Analyst in Digital Channel Management at PT Pertamina (Persero), where she has worked since 2020. With a background in various roles within the company and a Master's degree in Business Administration from Lancaster University, she has significantly contributed to the development of digital channels and customer engagement strategies.
Current Role at PT Pertamina
Lawni Tenisa currently serves as a Senior Analyst in Digital Channel Management at PT Pertamina (Persero). She has held this position since 2020 and is based in Jakarta, Indonesia. In this role, she focuses on enhancing digital channels to improve customer engagement and loyalty.
Previous Positions at PT Pertamina
Lawni Tenisa has held various roles at PT Pertamina (Persero) over the years. She worked as Head of the Pertashop Project for one month in 2019 in the Greater Jakarta Area. Additionally, she served in Sales Administration & General Account for six months in Palembang in 2019. From 2019 to 2020, she was involved in Digital Strategy & Planning within Retail Marketing for nine months in Jakarta. Her earlier roles include Senior Sales Executive for the Retail Division and Public Service Obligation Evaluation in Retail Fuel Marketing.
Education and Expertise
Lawni Tenisa earned her Master of Business Administration (MBA) from Lancaster University, completing her studies in 2016. She also holds a Bachelor's degree in Architecture from Diponegoro University, which she obtained from 1998 to 2003. Her educational background supports her expertise in digital channel management and retail marketing.
Contributions to Digital Innovation
Lawni Tenisa has played a significant role in developing digital channels for PT Pertamina, focusing on customer engagement and loyalty. She was instrumental in the development of MyPertamina, a fuel retail loyalty app that has gained widespread usage in Indonesia. Her contributions have strengthened Pertamina's core competencies in sales and marketing.
Early Career Experience
Before her extensive career at PT Pertamina, Lawni Tenisa worked as a Graphic Designer at Harian Kompas from 2004 to 2006. She also gained experience in competitive intelligence at PT Pertamina from 2007 to 2009. Her early career experiences provided a foundation for her later roles in sales and marketing.