Olivia Iurillo
About Olivia Iurillo
Olivia Iurillo is a Growth Marketing Manager currently working at Punchbowl News, with a background in audience marketing and development at Industry Dive. She holds a degree in Media Studies from the University of Virginia and has experience in project management and implementing marketing strategies that improve subscription conversion rates.
Current Role at Punchbowl News
Olivia Iurillo serves as the Growth Marketing Manager at Punchbowl News, a position she has held since 2023. In this role, she focuses on developing and implementing strategies to drive user growth and engagement. Her responsibilities include overseeing marketing initiatives and optimizing conversion rates for the platform.
Previous Experience at Industry Dive
Prior to her current role, Olivia worked at Industry Dive in various capacities. She began as an Audience Development Intern from 2018 to 2019, followed by positions as Marketing Coordinator from 2019 to 2021, Audience Marketing Specialist for four months in 2021, and finally as Audience Marketing Manager from 2021 to 2023. Throughout her tenure, she contributed to audience growth and engagement strategies.
Education and Academic Achievements
Olivia studied at the University of Virginia, where she earned a degree in Media Studies with Distinction from 2015 to 2019. Her academic background provided her with a strong foundation in media and communication, which she has applied in her marketing roles. She also attended Hermitage High School, where she focused on Humanities from 2011 to 2015.
Marketing Skills and Initiatives
In her marketing roles, Olivia successfully project-managed the launch of a new paid subscription product, which included creating an ambassador program. She implemented a lead scoring system and demand generation funnel that improved the conversion rate of users to paid subscriptions. Additionally, she utilized AI algorithms to enhance marketing messaging and develop compelling copy for multi-channel campaigns.