Melissa Hampton
About Melissa Hampton
Melissa Hampton serves as the Director of Customer Acquisition at Purpose Financial, a position she has held since 2020. With a background in advertising and extensive experience in digital marketing, she has developed expertise in programmatic buying and reputation management.
Work at Purpose Financial
Melissa Hampton has served as the Director of Customer Acquisition at Purpose Financial since 2020. In this role, she focuses on developing and implementing strategies to attract and retain customers. Her expertise in digital marketing and customer acquisition has contributed to the company's growth and success in the financial sector.
Education and Expertise
Melissa Hampton earned her Bachelor's degree in Advertising from the University of South Carolina, where she studied from 1998 to 2001. She possesses expertise in programmatic buying and attribution modeling, which are essential for optimizing digital marketing strategies. Her educational background and professional experience equip her with the skills necessary for effective customer acquisition.
Background in Digital Media
Prior to her current role, Melissa Hampton worked at Trilia Media as an Associate Media Director - Digital from 2015 to 2016. She also spent ten years at Erwin Penland as a Digital Media Supervisor, where she managed various digital marketing initiatives. Additionally, she gained early experience as an intern at CNN in 2001.
Experience in Customer Acquisition
Melissa has extensive experience in customer acquisition, having worked as the Director of Customer Acquisition at Advance America since 2016. She has managed campaigns across various industries, including telecommunications, economic development, and athletics. Her work has involved marketing efforts for real estate projects with Lennar Homes and digital marketing strategies for restaurant chains such as Bojangles', Denny's, and Firehouse Subs.
Reputation Management Skills
Melissa Hampton has experience in reputation management, focusing on maintaining a positive brand perception and fostering customer trust. Her skills in this area complement her customer acquisition efforts, ensuring that brands she works with are viewed favorably in the marketplace.