Prachi Pachori
About Prachi Pachori
Prachi Pachori is a Marketing Analyst with experience in data analysis and marketing strategies. She has worked at various organizations, including The University of Texas at Arlington and Publicis Groupe, and is skilled in tools such as Google Tag Manager, Tableau, and PowerBI.
Current Role at Purpose Financial
Prachi Pachori serves as a Marketing Analyst at Purpose Financial since 2023. In this role, she applies her expertise in marketing data analysis to enhance the company's marketing strategies. Her responsibilities include utilizing various analytical tools and techniques to drive insights and improve overall marketing performance.
Previous Experience in Marketing Analytics
Prior to her current position, Pachori worked at The University of Texas at Arlington as a Graduate Assistant in Web Analytics from 2022 to 2023. She contributed to web analytics projects, focusing on data-driven decision-making. Her experience also includes a role as a Brand Services Associate at Publicis Groupe from 2019 to 2021, where she supported brand marketing initiatives.
Background in Marketing Communication
Pachori has a solid foundation in marketing communication, having worked as a Trainee Marketing Communication at Northpoint Centre of Learning from 2018 to 2019. Additionally, she served as a Client Management Associate at Everymedia Technologies Pvt. Ltd. from 2017 to 2018, where she focused on social media marketing strategies.
Technical Skills and Tools Proficiency
Pachori is skilled in using Google Tag Manager for marketing data analysis and has a strong background in creating data visualizations with Tableau and PowerBI. She is also experienced in leveraging CMS tools and CRM systems for effective marketing analytics and strategies. Her proficiency in Data Studio enhances her ability to generate analytical reports.