Marlaina Lanese
About Marlaina Lanese
Marlaina Lanese is a Content Marketing Manager with extensive experience in brand management and content creation. She has held various marketing roles across multiple companies, specializing in customer engagement and demand generation.
Current Role at Push Operations
Marlaina Lanese serves as the Content Marketing Manager at Push Operations since 2022. In this role, she focuses on developing and implementing content strategies that enhance brand visibility and customer engagement. Her responsibilities include overseeing content creation, optimizing marketing campaigns, and utilizing data analytics to inform decision-making.
Previous Experience in Marketing and Production
Marlaina has a diverse background in marketing and production. She worked at Deluxe Entertainment Services as a Festival Production Coordinator and Quality Control Specialist for five months in 2019. She then joined Legacy Leaders Inc., where she held the positions of Marketing Specialist and later Marketing Manager from 2020 to 2022. Additionally, she gained experience at Playfight as a VFX Editor Intern and Production Coordinator, contributing to various projects in the visual effects industry.
Educational Background and Qualifications
Marlaina holds a Bachelor of Arts degree from Western University, majoring in Media Studies with a double minor in Creative Writing and Cultural Studies. She also earned a Graduate Certificate with Honours in Post Production from Humber College. Her education has equipped her with a strong foundation in media and content creation.
Specializations and Skills
Marlaina specializes in brand recognition, demand generation, and SEO copywriting. She is proficient in website optimization, social media management, CRM management, and data hygiene. Her technical skills include using software tools such as Google Analytics, WordPress, HubSpot, and various video editing programs, enabling her to create impactful marketing content.
Passion for Strategic Brand Management
Marlaina has a passion for helping companies exceed their goals through strategic brand management and content creation. She is known for her unique talent in crafting engaging marketing content, including alliterations and puns, which enhance customer engagement and attraction.