Cheri Hoffman
About Cheri Hoffman
Cheri Hoffman is the Director of Brand & Content Strategy at Q-Centrix, where she leads multimedia content strategies and collaborates with stakeholders to enhance brand loyalty. She has held various marketing roles at companies such as Emerge AVL, The Body Shop, HSN, and Aeroflow Healthcare, and serves on the Board of Directors for the Center for Craft.
Current Role at Q-Centrix
Cheri Hoffman serves as the Director of Brand & Content Strategy at Q-Centrix since 2021. In this role, she collaborates closely with internal stakeholders to enhance brand loyalty and customer retention. She leads the development and execution of multimedia content strategies, which include articles, blogs, social media posts, and brand videos. Additionally, she conducts content audits and gap analyses to evaluate the performance of existing content and identify content needs. Cheri also oversees the planning and execution of company and external events, such as webinars and conferences.
Previous Experience at Emerge AVL
Prior to her current position, Cheri Hoffman was the Founder & CEO of Emerge AVL from 2019 to 2020. During her tenure in Asheville, North Carolina, she focused on building brand strategies and enhancing market presence. This role allowed her to leverage her extensive marketing experience and apply her skills in a leadership capacity.
Career at The Body Shop
Cheri Hoffman held multiple roles at The Body Shop between 2011 and 2015. She served as the Event Planning Manager, Brand Activation Director, and Sr. Brand Manager for the US and Mexico. In these positions, she was responsible for managing brand initiatives, planning events, and driving brand strategy across multiple markets. Her work contributed to the brand's visibility and engagement in the competitive beauty industry.
Marketing Roles at HSN
Cheri Hoffman worked at HSN in various marketing roles from 2005 to 2011. She started as a Product Information Writer and progressed to Brand Manager and Marketing Specialist. In these positions, she developed marketing strategies and managed product information, which helped enhance customer engagement and brand recognition.
Education and Academic Background
Cheri Hoffman completed her education at the University of Missouri-Columbia, where she earned a Bachelor of Journalism. She also attended Rolla High School, where she studied general education. Her academic background laid the foundation for her career in brand and content strategy.