Antonella Persiani
About Antonella Persiani
Antonella Persiani serves as the EMEA Revenue Marketing Manager at QAD, where she focuses on supporting sales teams with marketing tools and training. She has extensive experience in digital marketing and a strong educational background in economics and corporate communication.
Work at QAD
Antonella Persiani currently holds the position of EMEA Revenue Marketing Manager at QAD, a role she has occupied since 2023 in Barcelona, Spain. In her current capacity, she supports the EMEA Sales Team by providing essential tools, collateral, and training to effectively communicate value propositions and drive conversions. Prior to this role, she served as a Marketing Specialist for Italy from 2021 to 2022 and as a Global Revenue Marketing Specialist from 2022 to 2023, both based in Barcelona. Her experience at QAD emphasizes her ability to collaborate with cross-functional teams to maximize revenue opportunities.
Education and Expertise
Antonella Persiani has a strong educational background in economics, management, and corporate communication. She earned her Bachelor's degree in Economics and Management from Università Bocconi from 2011 to 2014. Following this, she obtained a Master's degree in Corporate Communication from Università degli Studi di Milano from 2014 to 2017. Additionally, she attended ISCTE Business School for a Summer School program focused on Brand Management and Marketing Communications in 2015. Her academic journey has equipped her with a comprehensive understanding of marketing strategies and brand management.
Background
Antonella Persiani has diverse work experience in marketing and business development across various countries. She began her career at CRIBIS D&B as an Ecommerce Marketing Operations specialist in Milan, Italy, for six months in 2014. She then worked at Etoile Media as an Assistant Business Development Manager in Paris, France, from 2016 to 2017. Following that, she joined Kompan Italia as a Pre-Sales & Marketing professional from 2017 to 2021 in Mataró, Spain. Her career trajectory reflects her adaptability and expertise in different marketing roles.
Achievements
Throughout her career, Antonella Persiani has demonstrated a strong focus on digital and unconventional marketing solutions. She embraces both analytical and creative approaches, combining data analysis with unique brand storytelling. Her passion lies in helping brands plan their social media presence and launch successful digital marketing campaigns. She collaborates closely with cross-functional teams, including sales and product marketing, to align efforts and enhance revenue opportunities.