Brent Dawkins
About Brent Dawkins
Brent Dawkins serves as the Director of Product Marketing at QAD, where he has worked since 2017. With extensive experience in global trade management and SaaS, he has held various marketing leadership roles at notable companies, including IBM and J.D. Edwards.
Work at QAD
Brent Dawkins has been serving as the Director of Product Marketing at QAD since 2017. In this role, he focuses on developing and executing marketing strategies that align with the operational needs of global manufacturing companies. His expertise in global trade management and SaaS supports the company's objectives in enhancing product offerings. Dawkins operates from the Santa Barbara, California office, where he has contributed to the company's growth and market presence for over seven years.
Education and Expertise
Brent Dawkins earned a Bachelor of Business Administration (BBA) degree from Iowa State University, specializing in Transportation and Logistics, from 1981 to 1986. His educational background provides a solid foundation for his expertise in global trade management and SaaS. Dawkins has developed a strong skill set in competitive analysis, market positioning, sales enablement, and product messaging, which are essential for effective product marketing and strategy.
Background
Brent Dawkins has a diverse professional background with extensive experience in product marketing and industry leadership. Before joining QAD, he held various roles, including Channel Manager at J.D. Edwards from 1998 to 2001, Sr. Industry Marketing Manager at Sterling Commerce from 2006 to 2010, and Worldwide Industry Marketing Leader at IBM from 2010 to 2013. He also worked as Product & Industry Marketing Leader at Amber Road from 2013 to 2015 and as Industry Solutions Director at Panorama Software from 2005 to 2006.
Achievements
Brent Dawkins has a verifiable record of enhancing brand strategy and channel management throughout his career. His contributions have led to increased revenues and profits for the organizations he has worked with. Dawkins has also authored a blog post discussing Foreign-Trade Zone (FTZ) software, highlighting its impact on FTZ management, which showcases his thought leadership in the field.