Carol Priefert
About Carol Priefert
Carol Priefert is a Sr. Product Marketing Manager at QAD, where she has worked since 2021. She has held various marketing roles at notable companies including Whirlpool Corporation, Microsoft, and HBR Consulting, and has a strong educational background with an MBA from Michigan State University.
Current Role at QAD
Carol Priefert serves as the Sr. Product Marketing Manager at QAD, a position she has held since 2021. In this role, she has initiated and led the go-to-market strategy for ERP and supply chain products. Her responsibilities include coordinating efforts with internal, external, and partner marketing teams to ensure effective product launches. Carol has also contributed to research and trademark vetting to enhance product naming, positioning QAD as a leader in the industry.
Previous Experience in Marketing
Prior to her current role, Carol Priefert held several marketing positions across various organizations. She worked at HBR Consulting as the Director of Marketing for IT Managed Services from 2018 to 2021. Before that, she was the Sr. Global Manager of Consumer Insights and Technology at Whirlpool Corporation from 2002 to 2010. Additionally, she served as the Director of Digital Marketing at MF Global from 2000 to 2002 and as the Sr. Marketing Manager for Product Development at GE Consumer Finance from 1998 to 2000.
Experience at Microsoft
Carol Priefert worked at Microsoft as a Sr. Marketing Research Manager for one year, from 2010 to 2011. During her tenure in Redmond, WA, she focused on marketing research initiatives that informed product strategies and market positioning. This role contributed to her extensive background in product marketing and consumer insights.
Educational Background
Carol Priefert earned her MBA from Michigan State University, specifically from the Eli Broad College of Business. She also holds a Bachelor's degree in Family and Consumer Sciences/Human Sciences and Business from the University of Nebraska-Lincoln. Her educational background has equipped her with a solid foundation in business principles and marketing strategies.
Achievements in Product Marketing
Throughout her career, Carol Priefert has achieved significant milestones in product marketing. At QAD, she reduced operating expenses by $170K annually through the implementation of comprehensive product launch strategies and tactics. She has also developed and distributed thought leadership papers and conference presentations that have positioned QAD as an industry leader in ERP, supply chain, and eCommerce.