Carolina Domínguez Mariscal
About Carolina Domínguez Mariscal
Carolina Domínguez Mariscal is a Marketing Specialist with extensive experience in digital marketing and communications. She currently works at QAD and Gorilla Corporation, focusing on aligning marketing strategies with sales efforts to enhance lead generation.
Current Role at QAD
Carolina Domínguez Mariscal serves as a Marketing Specialist at QAD since 2020. In this role, she focuses on aligning marketing programs with sales efforts to generate leads and accelerate opportunities. She ensures that all marketing initiatives are designed to increase awareness of QAD's offerings. Her responsibilities include managing a variety of marketing activities such as email marketing campaigns, regional website maintenance, and customer events. Carolina actively participates in communication between the Latin America Marketing and Sales teams to enhance marketing programs and campaigns.
Previous Experience in Marketing
Before joining QAD, Carolina held several marketing positions. She worked as a Virtual Partner Marketing Manager at Gorilla Corporation from 2019, and as a Marketing Manager at Grupo Scanda from 2017 to 2018. Carolina also served as a Web Multimedia Communications Specialist at the International Maize and Wheat Improvement Center (CIMMYT) from 2016 to 2017. Her earlier roles include Digital Marketing Specialist at Videojet from 2013 to 2016, and SEO Manager at Pixmania in 2011. Each position contributed to her expertise in digital marketing and strategic communication.
Education and Academic Background
Carolina holds a Master’s degree in Communication Numérique, conduite de projets et veille stratégique from Université Vincennes-Saint-Denis (Paris VIII), which she completed in 2012. She also studied at Universidad Complutense de Madrid, where she pursued an Erasmus program in 2006. Additionally, Carolina earned a Licenciatura in Comunicación, periodismo y actividades afines from Universidad Autónoma de Querétaro, completing her studies in 2007. Her educational background provides a solid foundation for her marketing career.
Digital Marketing Expertise
Carolina has extensive experience in digital marketing, having worked in various roles that required a strong focus on online strategies. Her tenure as SEO Manager at Pixmania and as Digital Marketing Specialist at Videojet equipped her with skills in search engine optimization and digital campaign management. At QAD, she contributes to the execution of webinars, reference programs, telemarketing, social media, translation, and public relations campaigns, showcasing her ability to manage diverse marketing activities effectively.