Carter Lloyds
About Carter Lloyds
Carter Lloyds serves as the Chief Product and Marketing Officer at QAD, where he has worked since 2014, holding various roles including Vice President of Marketing Operations. He has an extensive academic background with degrees from prominent institutions and has implemented strategies to enhance product development and marketing alignment.
Work at QAD
Carter Lloyds has been a key figure at QAD, serving as Chief Marketing Officer since 2014 and transitioning to the role of Chief Product and Marketing Officer in 2023. His tenure at QAD spans nearly a decade, during which he has played a significant role in shaping the company's marketing strategies and product development processes. Prior to his current roles, he held the position of Vice President of Marketing Operations from 2007 to 2014. Lloyds also worked as an Independent Consultant at QAD from 2004 to 2005. His contributions include implementing a market-focused roadmap process to enhance product development and marketing alignment.
Education and Expertise
Carter Lloyds possesses extensive educational qualifications, including a PhD in Business Strategy and Entrepreneurship from the University of Southern California, where he studied from 1994 to 2001. He also holds a Bachelor of Science in Accounting from USC, completed from 1990 to 1994. Lloyds has pursued executive education at prestigious institutions, including Harvard Business School, MIT Sloan School of Management, and INSEAD, focusing on areas such as Business to Business Marketing, Strategic Marketing Management, and Leading Digital Transformation and Innovation.
Background
Before joining QAD, Carter Lloyds served as a Professor at the University of Southern California from 1995 to 1998. His academic background laid a foundation for his later roles in marketing and product management. His early career also included a brief stint as an Independent Consultant at QAD, allowing him to gain insights into the company's operations. Over the years, he has developed a strong understanding of market dynamics and organizational efficiency.
Achievements
Throughout his career at QAD, Carter Lloyds has achieved notable results in lead generation and organizational alignment. He exceeded lead generation targets by fostering strong partnerships with sales teams, ensuring collaboration towards shared objectives. He developed strategies to connect market insights with various departments, including development, marketing, sales, and customer service, which improved overall efficiency. Additionally, he introduced product-level assessments to align product, marketing, and sales teams, focusing on growth and profitability.
Publications
Carter Lloyds authored a blog post titled '2024 Spring Product Launch: Empowering Manufacturers for the Future' on April 9, 2024. This publication reflects his insights and expertise in product marketing and development, showcasing his commitment to advancing the manufacturing sector through innovative solutions.