Chris Silver
About Chris Silver
Chris Silver is a Senior Marketing Analytics Specialist at QAD, with a background in digital marketing and analytics. He has held various positions in marketing roles, including Digital Marketing Manager at Dizzion and Marketing Automation Specialist at Kochava.
Current Role at QAD
Chris Silver serves as a Senior Marketing Analytics Specialist at QAD, a position he has held since 2022. In this role, he focuses on leveraging marketing analytics to drive strategic decision-making and optimize marketing efforts. His responsibilities include analyzing data to inform marketing strategies and improving overall campaign performance. He works remotely, contributing to the company's objectives through data-driven insights.
Previous Experience in Digital Marketing
Prior to his current role, Chris Silver worked as a Digital Marketing Manager at Dizzion, where he managed Desktop as a Service from 2021 to 2022. His experience also includes a position as a Marketing Automation Specialist at Kochava from 2020 to 2021. In these roles, he developed skills in digital marketing strategies and automation, enhancing his expertise in the marketing field.
Educational Background
Chris Silver holds a Bachelor of Science degree in Strategic Communication with a focus on Public Relations and Advertising from Northern Arizona University, where he studied from 2013 to 2016. He furthered his education by earning a Master of Science degree in Digital Audience Strategy from Arizona State University - Walter Cronkite School of Journalism and Mass Communication in 2019. This educational background has equipped him with a solid foundation in communication and marketing strategies.
Salesforce Administration and Data Optimization
In his current role, Chris leads the administration of a Salesforce instance that supports over 750 users. He provides system training and troubleshooting for user issues, ensuring efficient use of the platform. Additionally, he creates and maintains custom fields and page layouts in Salesforce, integrating it with Marketo and 6sense. His work focuses on optimizing data quality and aligning cross-functional processes across multiple environments.
Early Career and Internships
Chris Silver began his career with an internship at Vita Coco as an Advertising Intern in 2016, where he gained foundational experience in advertising. He also worked as an Account Coordinator at MDS Communications Corporation from 2018 to 2019 and held a position as Fast Track Operations and Sales Manager at POOLCORP in 2018. These early roles contributed to his development in marketing and operations.