Dorothée Dossmann
About Dorothée Dossmann
Dorothée Dossmann is a Senior Global Revenue Marketing Manager with expertise in SaaS marketing for logistics and supply chain management. She emphasizes relationship building to transform customers into brand ambassadors and advocates for a collaborative team approach.
Current Role at QAD
Dorothée Dossmann serves as the Senior Global Revenue Marketing Manager at QAD, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that drive revenue growth. Dossmann utilizes her expertise in SaaS software marketing, particularly within logistics and supply chain management, to enhance the company's market presence. Her approach emphasizes the importance of nurturing customer relationships to transform them into brand ambassadors.
Previous Experience at La Crosse Technology
Dossmann has a decade of experience at La Crosse Technology, where she held multiple roles. She began as an Administrative Assistant in a sandwich course from 2003 to 2005, then progressed to Communication Manager from 2005 to 2006, and finally served as the Marketing, Communication and Sales Manager from 2006 to 2016. This extensive experience provided her with a solid foundation in marketing and communication strategies.
Educational Background
Dorothée Dossmann has a comprehensive educational background in management and marketing. She studied at CCI and IFA, where she achieved a BTS in Assistant(e) de direction from 2003 to 2005. She later attended the University of Montpellier, earning a Licence in Management Sciences with a focus on Business and Sales in 2010. Dossmann continued her studies at the same university, completing a Master 2 (M2) in Management, Marketing & Sales from 2013 to 2015.
Marketing Expertise and Strategies
Dossmann specializes in utilizing the PESO model (Paid, Earned, Shared, Owned) to create impactful marketing campaigns. Her expertise lies in converting leads into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). She advocates for a team-oriented approach, collaborating with stakeholders to maximize resource utilization and conversion rates. Dossmann's marketing strategies are particularly focused on the SaaS sector, emphasizing logistics and supply chain management.
Professional Philosophy and Personal Aspirations
Dossmann believes in the importance of transforming customers into enthusiastic brand ambassadors through nurturing relationships and ensuring satisfaction. She approaches challenges with an open mind, seeking valuable insights to foster continuous improvement. Driven by a thirst for knowledge, she actively seeks opportunities for personal and professional growth. Dossmann also dreams of exploring the world and embracing different cultures, reflecting her commitment to lifelong learning.