Krzysztof Panasiuk
About Krzysztof Panasiuk
Krzysztof Panasiuk serves as the Principal Marketing Operations Manager at QAD, a position he has held since 2023. He has extensive experience in marketing operations, having previously worked at notable companies such as Mercer and LexisNexis, and holds a Master's Degree in Management and Marketing from SGH Warsaw School of Economics.
Work at QAD
Krzysztof Panasiuk has been serving as the Principal Marketing Operations Manager at QAD since 2023. In this role, he focuses on enhancing marketing processes and onboarding new technologies to improve data quality across the marketing tech stack. His responsibilities include coordinating integrated marketing programs that nurture leads and engage customers, ensuring that all activities align with campaign objectives.
Education and Expertise
Krzysztof Panasiuk studied at the SGH Warsaw School of Economics, where he earned a Master's Degree in Management and Marketing, as well as Finance and Banking, from 1999 to 2004. He also attended the University of Cologne for a four-month scholarship program in Economics in 2003. His expertise includes onboarding marketing technologies, improving data quality, and optimizing marketing performance through testing and monitoring activities.
Background
Krzysztof Panasiuk has a diverse professional background in marketing operations. He worked at Verlag Dashofer as Group Product Marketing Manager from 2004 to 2008, followed by a position at LexisNexis as Product & Marketing Manager from 2010 to 2013. He then joined Mercer, where he held roles as Marketing Automation Manager from 2018 to 2022 and European Marketing Manager from 2014 to 2018.
Achievements
Throughout his career, Krzysztof Panasiuk has coordinated and tracked integrated marketing programs aimed at nurturing leads and engaging customers. He has advised on best practices for lead generation campaigns, utilizing various engagement tactics such as email, direct mail, social media, webinars, conferences, and digital advertising. His focus on innovations in global communication compliance and database management has contributed to improvements in marketing operations.