Lynne Roof
About Lynne Roof
Lynne Roof serves as the Director of Product Marketing at QAD, where she has worked since 2021. She has extensive experience in product marketing and management, having previously held roles at QAD and Infor Global Solutions.
Current Role at QAD
Lynne Roof serves as the Director of Product Marketing at QAD, a position she has held since 2021. In this role, she focuses on SaaS solutions, leadership, ERP, and CRM systems. Based in Santa Barbara, California, she has been instrumental in developing product messaging and market strategies that emphasize quality management, customer management, digital commerce, and supply chain solutions. Her leadership in product marketing has contributed to QAD's strategic initiatives in these areas.
Previous Experience at QAD
Prior to her current role, Lynne Roof held several positions at QAD. She worked as a Product Marketing Manager from 2007 to 2008, where she developed product messaging and market strategies. Subsequently, she served as the Sr. Solutions Marketing Manager from 2008 to 2021. In this capacity, she created marketing campaigns aimed at generating leads and managed global product launch rollouts. Her efforts included collaborating with stakeholders to develop project plans and launching a global product training program.
Career at Infor Global Solutions
Before joining QAD, Lynne Roof worked at Infor Global Solutions as a Global Product Manager for Supply Chain from 1997 to 2004. During her seven years in this role, she was responsible for overseeing product management within the supply chain domain. Her experience at Infor provided her with a solid foundation in product management and marketing strategies.
Education and Expertise
Lynne Roof earned a Bachelor of Science degree in Business Administration and Management from Central Michigan University. Her educational background has equipped her with the necessary skills and knowledge to excel in product marketing and management roles within the technology sector.