Nancy Naretto
About Nancy Naretto
Nancy Naretto is a Senior Principal Marketing Operations Manager at QAD, where she has worked since 2023. She has extensive experience in marketing operations, having held various roles in companies such as InfoGenesis and Agilysys, focusing on lead generation and campaign performance.
Work at QAD
Nancy Naretto has been serving as the Senior Principal Marketing Operations Manager at QAD since 2023. In this role, she has implemented high-impact marketing operation projects that focus on onboarding new technologies and improving existing processes. Her responsibilities include guiding innovations and leading improvements in campaign execution, analytics, lead nurturing, and global communication compliance. Prior to her current position, she worked as a Marketing Operations Analyst at QAD from 2018 to 2023, where she contributed to various marketing initiatives.
Previous Experience in Marketing
Before joining QAD, Nancy Naretto held several marketing positions in different organizations. She worked at InfoGenesis as a Marketing Manager from 2001 to 2002 and again from 2002 to 2007. At Agilysys, she served as Marketing Manager from 2007 to 2013, and later as Senior Manager, Strategic Alliances from 2013 to 2015, and Senior Manager, Demand Generation from 2015 to 2018. In these roles, she supported lead generation campaigns and managed the execution of marketing strategies.
Education and Expertise
Nancy Naretto studied at the University of Pennsylvania, where she earned a Bachelor of Arts degree in Communications with a concentration in Marketing. Her educational background provides her with a strong foundation in marketing principles, which she has applied throughout her career in various marketing roles.
Campaign Management and Optimization
Throughout her career, Nancy Naretto has been involved in testing and monitoring marketing campaigns to optimize performance. She has supported and advised on best practices for various lead generation campaigns, including email, direct mail, social media, webinars, conferences, and digital advertising automation. Her focus has been on aligning marketing campaigns with organizational objectives and providing recommendations to enhance future campaign performance.