Ning Chen
About Ning Chen
Ning Chen is a Data Informatics Analyst Associate with a strong background in Global Hospitality Business, having earned master's certifications from multiple institutions. Currently employed at QAD in Shanghai, Chen supports marketing campaigns and data management efforts to enhance brand awareness and customer engagement.
Work at QAD
Ning Chen has been employed at QAD as a Data Informatics Analyst Associate since 2019. In this role, she supports major campaign launches across five channels, including email, webinars, and online advertisements. She utilizes Marketo to enhance brand awareness and lead generation. Her responsibilities also include conducting monthly database cleanup by merging duplicates and reporting updated numbers to the Corporate Team. Additionally, she assists the Asia Pacific Marketing Team with various tasks, such as data import, UTM parameter generation, and campaign testing.
Education and Expertise
Ning Chen holds a Master's degree in Global Hospitality Business from 香港理工大学, where she studied from 2017 to 2019. She also achieved the UH Global Hospitality Masters Certification from the University of Houston in 2018. Furthermore, she obtained the EHL Global Hospitality Masters Certification from Ecole hôtelière de Lausanne during her studies from 2017 to 2018. Her educational background provides her with a strong foundation in hospitality and data informatics.
Previous Experience at Alibaba
Before her current role at QAD, Ning Chen interned as an Online Marketing Analyst at 阿里巴巴 for two months in 2018. This position was part of her student project and took place in 杭州. During her time there, she gained practical experience in online marketing, which contributed to her professional development.
Campaign Management and Data Analysis
In her current position, Ning Chen creates weekly smart lists and email performance reports. She analyzes key metrics such as open rates, click rates, and bounce rates to ensure alignment with team goals. Additionally, she provides strategic budget adjustment suggestions for LinkedIn and 6 Sense based on email engagement rates every two weeks. Her analytical skills contribute to maintaining targeted customer engagement through paid advertisement platforms.