Bianca R.
About Bianca R.
Bianca R. is a Social Media Manager for AusPac Digital Marketing at QBE Insurance, with a background in social media management and customer service at nbn™ Australia and Telstra. She holds multiple qualifications in marketing, fashion design, and photography, and leverages AI tools to enhance her social media strategies.
Work at QBE Insurance Group
Bianca R. serves as the Social Media Manager for the AusPac region within the Digital Marketing team at QBE Insurance. She has held this position since 2019, contributing to the company's online presence and engagement strategies. Her role involves utilizing AI tools to enhance social media strategies and content creation, focusing on effective communication and audience engagement.
Previous Experience at nbn™ Australia
Bianca R. has extensive experience at nbn™ Australia, where she worked in various roles. She was the Social Media Community & Insights Manager from 2015 to 2018, overseeing community engagement and insights analysis. Prior to that, she served as a Social Media Manager for a brief period in 2018. Additionally, she worked as a Customer Service Specialist from 2014 to 2015, providing support and assistance to customers.
Education and Expertise
Bianca R. has a diverse educational background. She studied at Open Colleges, earning a Dual Certificate IV in Marketing and Small Business Management from 2014 to 2016. She also completed a Diploma of Applied Fashion Design & Technology at Mt Gravatt Tafe from 2007 to 2010. In 2020, she pursued further education in photography, achieving a Diploma from The Photography Institute. Additionally, she completed The Fundamentals of Digital Marketing course at Google Digital Garage Australia in 2018.
Background in Customer Service
Bianca R. began her career in customer service, working at Telstra as a Customer Service Specialist from 2011 to 2014. This role helped her develop strong communication skills and a customer-focused approach, which she later applied in her social media management roles. Her experience in customer service has informed her strategies in digital marketing and community engagement.
Specialization in Digital Marketing
Bianca R. specializes in crisis management and insights & analytics within the digital marketing field. Her expertise allows her to navigate challenges effectively and leverage data to inform social media strategies. Her passion for health, fitness, travel, and photography also influences her approach to social media management, enabling her to create engaging and relevant content.