Gaston Guernik
About Gaston Guernik
Gaston Guernik serves as the Global Head of UX Design and Innovation at QBE Insurance, bringing over 20 years of experience in the creative industry. He has a strong background in UX/UI design, having previously held leadership roles at various organizations and worked with notable global brands.
Current Role at QBE Insurance Group
Gaston Guernik serves as the Global Head of UX Design and Innovation at QBE Insurance, a position he has held since 2023. His role focuses on enhancing user experience through innovative design strategies. He previously worked at QBE Insurance as the Global Head of UI/UX and Design System from 2020 to 2023, where he contributed to the development of user-centered design practices in Sydney, New South Wales, Australia.
Professional Experience in UX/UI Design
Gaston Guernik has extensive experience in UX/UI design, having held various leadership roles in the field. He worked at BCG Digital Ventures as a UX/UI Lead on a blockchain project in 2018 and served as the Lead Experience Designer at Caltex Innovation Labs, part of Ampol Australia, for five months. Additionally, he co-founded Informed Creativity, where he was Head of UI/UX from 2013 to 2020, and has also worked with notable brands like Audi and BMW.
Educational Background and Qualifications
Gaston Guernik holds a Master in Design Thinking from the Massachusetts Institute of Technology, which he completed in 2021. He also studied at Universitat Politècnica de Catalunya, earning a Master in Design and Product Development from 2001 to 2003. His educational journey includes advanced English studies at Greenwich College and EF English Live, enhancing his communication skills in a business context.
Design Philosophy and Approach
Gaston Guernik emphasizes the importance of consumer behavior analytics in creating meaningful customer experiences. He believes in fostering collaborative environments and nurturing individual growth to achieve exceptional product experiences. His design philosophy includes implementing Atomic Design principles to develop cohesive design systems, ensuring a user-first approach in all projects.
Contributions to the Design Community
Gaston Guernik has actively contributed to the design community as a Design Leadership Forum Member at InVision since 2018. He has also shared his insights as a guest speaker at the Digital Customer Care, Contact Center and Experience Forum in 2016. His involvement in these initiatives reflects his commitment to advancing design practices and sharing knowledge within the industry.